What are DOT leads?
A DOT lead is a motor carrier, identified by its USDOT number, whose public FMCSA record suggests it may need commercial auto / liability coverage soon — for example a brand-new registration, a filed cancellation, a lapsed BI/PD filing, or a reinstatement. Agencies buy filtered lists or feeds of those carriers to prospect trucking books.
Two products share the name
In 2026, “DOT leads” and “trucking insurance leads” often mean different products:
- FMCSA data subscriptions (~$39–$999/mo, often clustering $99–$299; single-state packs often ~$39–$79) — recurring lists of carriers whose filings suggest you should call.
- Marketplace / intent leads — aged ~$8–$25, shared web ~$15–$35, exclusive web ~$30–$65, live transfer ~$50–$225 — someone already asked for a quote.
Comparing a $49 census dump to a $110 exclusive web lead without separating categories produces nonsense. NewDOT Leads is the first category: weekly for-hire census CSV by state.
Signals agencies actually work
Early notice a business entered the federal census. Strong for volume dialing; weak as a bind guarantee. USDOT ≠ MC →
Stronger operating trigger; insurance filings (BMC-91/91X) and BOC-3 are typically required before authority activates.
Often higher urgency when built on filed insurer notices (49 CFR 387.313) vs predicted registration anniversaries.
What NewDOT Leads sells
Weekly CSV of carriers newly appearing in the public FMCSA Company Census as AUTHORIZED FOR HIRE (status A), filtered by state physical address. All 50 state packs ship weekly. State pack or ZIP-targeted list — same schema. Pricing: $79/mo seat or $55/lead per state.
- Named provenance (dataset az4n-8mr2, SODA API — not SAFER HTML scrape)
- Free sample CSV, no form wall
- Monday PT delivery target · cancel-by-email · all sales final · schema make-good (re-delivery) on /refund/
- Honest: not exclusive, not Motus X-dates, not SMTP-verified contacts
Quick FAQ
Are DOT leads the same as exclusive trucking insurance leads?
No. DOT/FMCSA data leads are shared public-record prospecting lists. Exclusive marketplace leads are usually intent-based and priced per lead.
Why do agents still buy FMCSA lists?
Volume, low cost per name, and built-in timing around new registrations or filing events — if the team will call fast and verify on SAFER. Competition is high because everyone can see the same federal data.
Where should I start?
Download the free Kansas sample, verify a few USDOTs on SAFER, then email [email protected] if a weekly seat fits your book.